Miner Thought designs complex interactive experiences and creates brand stories for companies and start-ups who lack in house creative services. We cover a wide range of Design services for interactive experiences, software UX / UI design, and traditional branding and advertising solutions.
Our Product Design Process Puts Effort In The Upfront
We live for clear and clean understanding of the jobs to be done for your target customer or user. This starts with investing time up front with research (Qualitative and Quantitative mix for both interviews and surveys as well as interactive tests), discussion and mapping out clear flows to create your architecture (user, action, data, integrations, macro and micro systems and site maps).
View our UX UI Interactive and Product Design process… (Click to expand)
- Listen: interviews, conversations & research
- Understand: learn the user profiles or create profiles and user stories
- Map: Journey mapping (consumer CX flows, data flows, action flows, flows, KPIs & metrics)
- Detail: List known, discovered and assumed (unvalidated) issues
- Think: Concept & present general strategies and ideas
- Document: Build living requirement documents and information hubs (BRD/Wikis/presentations)
- Architecture: Build maps (Site maps, IA flows, page flows)
- Structure: Create wireframes (Paper & low-fidelity digital)
- UX: Create linear click through prototypes
- Validation: Audit, test & rework solutions
- Design: Create or direct high-fidelity UI design
- Hand off: Create or direct asset package & update documentation for dev
- Oversee & QA with Dev to launch
Our Creative and Design Direction focuses on strategic ideas to drive brands
Though we often focus on the complexity of interactive design like applications, software, interactive experiences, and UI Interfaces – we come from over 20 years of hands on, globally award winning brand design and advertising.
View our Creative and Design Direction Process… (Click to expand)
- Bond: relationships are important. We take it seriously. The first step is to meet and decide if we are a good fit for each other
- Understand: learn your brand or product and key values
- Strategize: build a project brief and research plan
- Align: agree on our objectives and deliverables for the project or relationship moving forward
- Create: we create an agreed upon creative brief that creative people can use to come up with amazing ideas and designs to bring ideas to life and deliver on your objectives
- Craft: create actual things from those ideas within agreed timelines
- Launch: release and track success of those creative ideas in your market
Our thoughts on AI in creative marketing
We use AI as a tool to speed up some things, but we believe in the power of people who have decades of creative experience doing award winning work. If you are looking to create quick AI “pretty” visuals without depth or strategy – we may not be the right fit. That said we do use AI in a variety of places.
Learn how we use AI in our services… (Click to expand)
- Research and documentation creation: product requirements, business requirements, user personas, user flows, wireframes
- Automation for our operations to keep teams lean and focused on what they love doing – being creative. This may include things like auto dictation of meetings or user interviews for example into notes or user requirements.
- Proof reading and cleaning up our writing or giving us alternate variations of writing to help copywriters expand their own words or thinking. Ultimately a human who loves to craft words will always review and approve the final copy that is presented to you.
- Placeholder conceptual graphics or videos for the ideas we sell that we will then work with professional photographers, animation teams, or video/film production companies (in the same way we used to draw with markers to convey quick ideas).
- Create interactive coded prototypes before full development as a Proof Of Concept (POC) for websites, applications, software design, interactive experiences – often called Vibe Coding. This gives us a quick jump later on when we get to tru development without wasting time with developers on ideas that may change during the design exploration stage